It's a common misunderstanding that we have to cut out food groups like carbs, that we have to slash calories, and that we can't enjoy foods we LOVE while dieting.
 
When we are able to see how MUCH we should eat, while seeing progress, we can start to view our food choices differently. When you have your calories (and macros) calculated for YOU, not someone else or a group of people, we can see how MUCH we are able to eat to see progress and improve our overall health in the process. ​
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Here's the thing: If our goal is weight/fat loss, we just need to be in a caloric deficit, which means we're eat less calories than our body needs. That means, technically we can eat whatever we want, as long as we stay within our caloric targets we'll lose weight.
- The problem is we often times eat too little, that we end up overindulging on the weekend, erasing a lot of the work we've done throughout the week. 
- The other problem is focusing on only calories doesn't help us preserve the most important resource in our body, responsible for helping us live a life of as few limitations as possible, helping boost our metabolism, helping improve our overall health & immunity, helping regulate blood sugar and hormones, helping us heal from injury faster.... 
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OUR MUSCLE. 
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When we focus on a macronutrient based diet, rather than just focusing on calories, we're preserving and protecting that precious resource, responsible for helping improve our quality of life in every way. 
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When we focus on a macronutrient based diet, we are able to improve our overall health, preserve our muscle, feel more satisfied (and stay in control of how much we're eating as a result) AND see that we can fit in foods we enjoy in moderation.